Trade Marketing Executive

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

About Us

Royal Caribbean Group is the world’s largest cruise line, having a record-breaking year and launching not one but TWO brand new ships in 2024, including a brand-new class of ship in Icon of the Seas! It couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.

With our 3 brands Royal Caribbean International, Celebrity Cruises & Silversea we have ships in South America, Europe, Asia, Australia, and several North American markets beyond our headquarters in Miami, FL. We cover the globe. No matter where our guests want to go, Royal Caribbean Group has a ship that can deliver a world-class vacation.

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.

About the role

General

• Working closely with the Trade Marketing Manager, non-Managed Markets to develop trade marketing strategy for non-managed markets, in line with overall brand marketing strategy for Royal Caribbean International
• Day to day contact with the sales team to supply all communications for their accounts as required including press, emails, point of sale, and any bespoke flyers/communications.
• Work closely with the sales team to ensure that central assets and collateral are being utilized by the trade partners, and are implemented as per the brand guidelines.
• Support the Trade Marketing Manager and EMEA Sales team to implement and execute bespoke campaigns and marketing support for key accounts via online channels.
• To be a day-to-day contact for all relevant agencies: i.e. creative agency, Trade Fulfilment, distribution house. Attend weekly all agency status calls and keep up to date with consumer marketing plans and activities that we can leverage and communicate to the Trade.
• Keep up to date with the competition activities in key markets and prepare monthly reports with keys initiatives and promotions.
• Support Planning & activation of new deployment announcements/GTM updates/toolkits.
• Develop and send out the EMEA weekly newsletter “Royal News of the Seas”.
• Write briefs as required for Supplier Tasks to ensure accountability & timelines are provided/delivered.
• Manage translations with external vendors, and with the EMEA markets to ensure adapted collateral are delivered at highest standards.
• Support on the development and delivery of intensification campaigns in key markets.
• Support on developing artworks, banners and branded merchandise for key markets and events.  

Flash Sales & Promotion Campaigns

• Ownership of the end-to-end delivery of the weekly flash sales and monthly campaigns including writing T&Cs, briefing creative and delivering to trade partners through all touchpoints and channels.

Email Communications & Hubspot

• Own Weekly Trade Comms Plan (Social, HTML) considering business focus and needs, sharing across EMEA.
• Developing, monitoring and adjusting email marketing strategy for EMEA markets with the goal of increasing trade partner engagement and creative delivery of key messages.
• Build and deployment of Focus, Product, Deployment & Personalised Trade Comms.
• Weekly reporting and analysis of email performance.
• Copywriting responsibilities across HTML & Social.
• Trade Database, general housekeeping, performance & development plan for segmentation.

Trade Social Media

• Developing, monitoring and adjusting trade social media strategy.  
• Create weekly industry leading and innovative social media content communicating brand USPs and destination to share with the EMEA markets.
• Working closely with creative agency to bring all content, including video content, to life.
• Regular reporting and analysis of social performance, adjusting processes accordingly to respond to report findings and EMEA markets’ feedback.

Key Relationships

• EMEA International Representatives
• EMEA Sales Team
• Commercial Team
• PR Team
• Sales Admin Team
• Events Team
• Go-To-Market Team
• Marketing Team in Miami

QUALIFICATIONS AND EDUCATION

This individual should be university educated in a relevant subject or have equivalent experience in marketing. The below skills are essential -

• Highly organized and capable of juggling many tasks at once
• Highly motivated and ‘can do’ attitude
• Proactive and enthusiastic
• Team player
• Creativity with an eye for design
• Knowledge of Adobe Suite would be considered a plus
• Calm under pressure
• Flexible in working hours and travel
• Ability to understand and support cultural sensitivities in EMEA markets
• Strong interpersonal skills and confidence with dealing with internal and external partners
• Excellent attention to detail and accuracy
• Additional languages a plus (ideally Portuguese)  

Digital skills are also of utmost importance to success in this role including:

• HTML & Email Building Capacity
• Social Media Skills
• Google Analytics
• Hubspot and CRM experience
• Website CMS experience

What we offer. At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.

Come join the team - Journey with us, succeed with us, grow with us.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.

Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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