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Senior CRM Producer, EMEA (12 months fixed term)

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group. Celebrity offers a Relaxed Luxury resort at sea experience, where guests can sail on the world's best places to the world's best places. We invite travellers to explore multiple countries in one sailing, dine in a new restaurant at every meal, rest in luxurious spaces designed to the last detail for comfort, find their wellbeing miles away at sea, all with the world at their service. Truly, Nothing Comes Close to Celebrity Cruises as we offer unique experiences in over 300 destinations across all seven continents.


About the role



The role of the Senior CRM Producer is to oversee the building and deployment of all email communication and direct mail efforts to both trade and direct audiences for EMEA markets. The Senior CRM Producer will work closely with the Global CRM team and other teams across the brand and market to ensure alignment and support of all commercial initiatives by leveraging the strategies and content developed by North America (NA) and cater for specific EMEA needs.

This role is responsible for supporting the development of the email calendar and audiences to ensure delivery on commercial KPIs. Ensuring the execution and extension of automated and triggered email programs is a key responsibility, as well as bringing forward new ideas and technology to ensure continuous improvement. The Senior CRM Producer will work closely with the NA CRM team to schedule, test, and provide analytical performance and reporting for EMEA markets. Technical, analytical, and commitment to email best practices are a must to ensure commercial KPI’s drive all CRM execution.



  • Manages content and creation of emails for UK/I and EMEA This can include working with the NA creative team to leverage globally produced content, as well creating some market specific content locally. This can involve copywriting and designing in addition to HTML development.  
  • Develops scheduling, sending and technical build and testing of all Email
  • Work closely with the CRM Manager and NA Sr CRM Manager to implement the annual Email communication plan in line with global commercial and marketing objectives, ensuring that the campaign, content, and cadence drives maximum incremental results
  • Responsible for HTML technical development, building and coding of automated Salesforce journeys and dynamic tactical journeys
  • Works day-to-day with the data analytics team, briefing campaigns, segmentation, testing and dynamic requirements for email campaigns
  • Manages all stages of consumer email marketing
  • Coordinates with internal stakeholders from Commercial, Brand and Product teams to build all emails
  • Supports Email testing strategy and proactively leverages learnings to contribute new ways of working that optimize email performance
  • Supports all Lead Gen efforts
  • Responsibly for all QA and spam scoring, mobile first execution and rendering across browsers
  • Responsible for weekly and monthly email reporting and identifying key insights and trends to recommend optimizations based on those insights
  • Monitors competitive and industry activity that help inform new strategies
  • Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.



  • Highly analytical, commercially focused and results driven
  • Organized and capable of juggling multiple priorities across multiple markets
  • Positive `can do’ attitude
  • Attention to detail and accuracy with a commitment to excellence
  • Comfortable presenting to all levels in the organization
  • Team player
  • Experience in the travel industry, not essential, but preferable
  • Experience of consumer marketing in a medium / large scale organization beneficial



  • Minimum 3 years of proven experience building, testing and sending via SalesForce (or similar email platform / automation tool)  
  • Solid technical skills and expertise with HTML (CSS an advantage)
  • Must be able to code mobile responsive emails (knowledge of JavaScript and other languages advantageous but not required)
  • Experience of Adobe Creative Suite, particularly Dreamweaver and Photoshop
  • Experience of using Litmus/Email on Acid (or similar) for render testing and troubleshooting creative deployment issues
  • Understanding of testing techniques and platforms; specifically building requirements for list segmentation, workflows and triggered events
  • Good understanding of dynamic coding and conditional statements
  • Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools
  • Use of Excel as a reporting tool



  • Providing analytical data on email performance
  • Raise PO’s as required by the CRM Manager


  • Integration and reporting to NA CRM team, internal stakeholders across the UK, Ireland, EMEA
  • External Marketing agencies as required on an adhoc basis – Certain, Imaginary Friends, Salesforce, Live Clicker etc.

 What we Offer. At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.

Come join the team - Journey with us, succeed with us, grow with us.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.


Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.





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