Sales Development Manager (Ireland)

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

About Us

Royal Caribbean Group is the world’s largest cruise line, having a record-breaking year and launching not one but TWO brand new ships in 2024, including a brand-new class of ship in Icon of the Seas! It couldn’t be a more exciting time to join a global business that is blazing a trail in the travel industry right now.

With our 3 brands Royal Caribbean International, Celebrity Cruises & Silversea we have ships in South America, Europe, Asia, Australia, and several North American markets beyond our headquarters in Miami, FL. We cover the globe. No matter where our guests want to go, Royal Caribbean Group has a ship that can deliver a world-class vacation.

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.

POSITION SUMMARY:

This field-based role is responsible for managing sales development, account management, trade engagement and brand activation in Ireland (North and South). Ensuring the strategy for the territory is flawlessly executed and that performance is maximised through excellent communication, brand representation and follow up. 

Spending up to 4 days “on the road” to support and engage a portfolio of trade customers, this role requires excellent interpersonal and communication skills and the ability to work with many stakeholders. Occasional evening and weekend working will be required. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

The duties below are the main duties and responsibilities however this job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

CUSTOMER ENGAGEMENT & COMMITMENT:

•    Act as an ambassador for Royal Caribbean and demonstrate an exceptional level of product / sector knowledge ensuring the brand has an extremely high profile across travel retail and homeworking 
•    Develop and nurture relationships with retail and homeworking contacts and business influencers, with the goal of gaining greater share of voice and to build positive partnerships 
•    Develop a deep understanding of account mix, challenges and opportunities so that communication, activity and interactions are relevant and productive.
•    Set clear SMART objectives for all visits and meetings to ensure effective use of time.
•    Own relationships across Trade Partner organisation (such as Regional Cruise Experts) to ensure brand engagement, education, sales plan implementation and awareness.
•    Drive participation in the corporate trade incentive programme ‘Club Royal’, identifying and following up on minimum engagement targets.
•    Develop a training plan alongside Training Manager EMEA for accounts that recognises specific business needs, identifying and following up on minimum engagement levels.
•    Work with the Head of Ireland to prepare and host successful customer educational events/trips i.e. seminar at sea, ship launches/visits, conferences, cruise shows, etc. as required, with targeted sales performance post the event to ensure return on investment.
•    Leverage social media to maximise engagement with trade agents 

COMMERCIAL & OPERATIONAL PLANNING:

•    Arrange and attend monthly/quarterly sales meetings with stakeholder relevant to the account mix (i.e. Regional Sales Managers/Key homeworkers/consortia members) to plan targeted activity including            engagement and training opportunities.
•    Develop and implement annual, quarterly and monthly sales plans, ensuring the plan will drive achievement of all key metrics across the territory.
•    Analyse weekly, monthly and quarterly account activity and performance, spotting opportunities to improve performance and put in place tangible, measurable action plans that drive results.
•    Develop effective Coop marketing plans with regional accounts that will drive mutual return on investment.
•    Monitor and report all holiday competitor activity, pricing and marketing relevant to account mix.
•    Provide store visit reports and follow up consistently on the actions set using the CRM app.

  
FLAWLESS EXECUTION:

•    Spend up to 80% of time interacting with retail stores, homeworkers and regional accounts face to face and 20% of time building plans, course correcting and following up on opportunities.
•    Ensure that agreed sales and marketing activity is implemented, tracked through the toolkit to ensure full compliance to brand guidelines, and the success of all activity is tracked and monitored to assess ROI.
•    Work with trade marketing to ensure that Royal Caribbean International are truly represented in all sales activity.
•    Effectively represent the Royal Caribbean brand by developing relevant training content that is delivered in an engaging, motivational and inspiring way.
•    Submit a rolling three-month training and engagement plan to be agreed by the Head of Ireland.
•    Structure workload effectively to ensure maximum time with accounts and all administration and support activities are completed effectively and to time. 

Perform other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

KEY RELATIONSHIPS: 
•    Head of Ireland (line manager)
•    Divisional Sales Managers 
•    Key Account Managers
•    Training Manager EMEA 
•    Sales Admin Team 

QUALIFICATIONS & EXPERIENCE:

•    Minimum of 18 months experience in a sales role, preferably with field sales experience 
•    Proven track record in driving tangible results
•    Outstanding communication and presentation skills 
•    Excellent understanding of Royal Caribbean products
•    Ability to spend up to 4 days a week “on the road” as required, visiting trade partners/stores (may require overnight hotel stays)
•    Clean current driving license 

What we Offer

At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.

We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts. With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home. Come join the team - Journey with us, succeed with us, grow with us.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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