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Sales Executive



Celebrity Cruises is a global, multi-billion-dollar, luxury cruise line based in Miami, Florida with local offices in Sydney. Celebrity Cruises has a fleet of fifteen ships, sailing the Caribbean, Europe, Alaska, Asia, South America, Galapagos, and Australia/New Zealand. Since 2010, Celebrity Solstice series ships have sailed the summer season in Australia and New Zealand, sourcing both local and international guests to the region. In 2023 Celebrity is set to revolutionize cruising in our region as we bring Celebrity Edge down under for her highly anticipated inaugural season. In 2020, Celebrity Cruises won over 160 awards in the leisure, travel, hospitality, innovation, and cruise line categories.




The Sales Executive is a Sydney based hybrid role 50% on the road, and in the office, consisting of Sales Support and High Value retail account management.


The Sales Executive will assist with the day to day operation and processes for Trade Support ensuring maximum effectiveness, efficiencies and outstanding customer service to our internal and external customers.

The Sales Executive will also be responsible the growth and development of the Trade distribution channel for Celebrity Cruises in Sydney/NSW. 


The role manages the development and execution of accounts plans for select High Value Retail, designed to achieve the brand’s financial goals, optimising investment in high ROI activities and incentives. This position maintains excellent relationships with key retail sales outlets through visits, event, activities, and negotiations. Stakeholder management is required with travel agent community.


Some of your duties include:  




  • Business Development – Develop and execute a plan to grow High Value Trade, partnering with Senior Sales Manager (SSM) and Head of Sales (HoS) to identify and target trade partners. Hosts business development training and events to attract high value partners to the brand
  • Key Retail Outlets – Partners with SSM and HoS to optimize territory assignment to maximize coverage of key retail outlets. Understands the role of retail outlets in the trade partner’s strategy. Identifies and targets key partners that can deliver booking curve requirements. Manages territory assignments that optimise both efficiency and effectiveness.
  • Revenue Performance - Understands industry and booking trends to collaborate on growth and emerging opportunities. Participates in discussions around identifying opportunities for growth and improvement while adapting to competitorand external factors.
  • Brand and Trade Marketing – Understands the brand’s key differentiators, competitors, pillars, and target markets to ensure all sales activities and training are aligned. Contributes proactively to strategic and tactical decisions, including revenue management and marketing. 
  • Travel within Australia & New Zealand and overseas will be required.




  • Work collaboratively with the Sales Support Executive on all aspects of Trade Partner Support.
  • Be an expert across our booking systems, training and supporting trade where required on the booking process, triaging booking queries to the appropriate department for resolution. 
  • Oversee the Trade Support email inbox, ensuring all queries are dealt with efficiently and within agreed service levels targets.
  • Manage trade partner onboarding including new agency set ups in conjunction with the RCI Trade Support Executive, ensuring access to all systems, and facilitate trade partner updates within internal systems.
  • Build and develop relationships with key strategic partners to ensure efficient processes and optimised flow of information.
  • Work with Contact Centre teams and Guest Engagement to ensure continuous communication and alignment of processes. 




  • Work closely with and provide daily support to AUNZ Sales Managers.
  • Work with Sales Management team to identify new opportunities to support the Sales Team and ensure continuous improvement 
  • Ensure the smooth running of day to day operations including; the printing and delivery of trade partner collateral,  Ship visit administration support and ad hoc requests and queries.




  • Coordinate Trade Partner Events and Trade Shows in coordination with the Trade Marketing manager and Executive Assistant. Including invitations, confirmation of attendance, stand and venue requirements, organizing delivery of materials and attendance to support the sales team.
  • Coordinate ship inspections and onboard events.  Liaise with shoreside and shipboard key personnel to ensure an organized and well managed process.
  • Support and manage other events as required including CLIA events and Ship Inaugurals.




  • Use New Agency Process for set up of new Trade Partners in conjunction with RCI Trade Support. 
  • Administer Trade Partner Updates (amends to profiles) 
  • Responsible for managing all contact information and ensure that the AS400 system and all reporting tools are up to date.
  • Collaborate with the Commercial Analyst on sales reporting to ensure AS400 hierarchy is accurate and reflected in BI Sales Dashboard. Assist with administration and support for Salesforce. Ensure commission plans are accurate and up to date.
  • Liase with I.T support on System issues, reporting and management.
  • Work with the Sales Team to ensure process updates and changes are administered and the team are fully updated and trained accordingly. 
  • Maintaining agreed timescales and service level requirements. 





  • 3+ years of experience in the travel industry
  • A strong customer service ethic
  • Highly motivated, a positive ‘can do’ attitude and a collaborative team player.
  • Strong communication skills both verbal and written
  • Excellent negotiating and influencing ability and interpersonal skills
  • Problem solving skills and ability to use own initiative
  • Ability to occasionally travel occasionally and work flexible hours required.
  • Ability to work both independently and as part of a team




Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons.  


As one of our Sydney office employees, you will have access to ongoing training and development both in-house & externally to enable continuous development. We value a flexible work approach to ensure our employees wellbeing continues to come first.



Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.   

 It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

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