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Marketing Executive

COMPANY OVERVIEW:  

Royal Caribbean International has been delivering innovation at sea for more than 50 years.  Each successive class of ships is an architectural marvel that features the latest technology and guest experiences for today’s adventurous traveler. The cruise line continues to revolutionize vacations with itineraries to 240 destinations in 61 countries on six continents, including Royal Caribbean’s private island destination in The Bahamas, Perfect Day at CocoCay, the first in the Perfect Day Island Collection. Royal Caribbean has also been voted “Best Cruise Line Overall” for 19 consecutive years in the Travel Weekly Readers’ Choice Awards. 

We're most proud that in the past month we are on the Forbes World's Best Employers list!

 

JOB SUMMARY:   

 

The Marketing Executive will assist with coordination & implementation of Trade & Brand marketing programs and events.

 

The position is based in Singapore and supports activities across Singapore and Asia region and reports to the Marketing Manager.  Ability to multi-task in fast-paced environment with strong attention to detail and time management is key in this position.  

 

The role will liaison with internal stakeholders in Sales, Revenue and Shipboard Team as well as external stakeholders like creative agency, media agency, social influencers, and event management teams.  The role is responsibility for processing invoices and tracking expenses to ensure budgets are maintained.

 

Some of your duties include:  

  • Coordinates and executes trade and brand events by liaising with stakeholders to develop content, agenda, secure venue, entertainment, etc.
  • Assists with production of social media campaigns, including content development, influencer handling, onboard filming and tracking KPI deliverables
  • Assists with roadshows by securing venue/location, develop booth design, onsite set up, marketing materials
  • Assists with asset development of collateral & sales materials used for product launches, partnership programs, sales trainings, events
  • Coordinates with Singapore shipboard team localized onboard requirements such as onboard signage, decoration for local theme events (ie Chinese New Year, Mid-Autumn Festival) or theme cruises
  • Handle procurement, quoting and design of logo merchandise used at events, travel agent programs and brand give aways
  • Support the Marketing Manager and Marketing team by providing back-up support as needed for various Marketing projects
  • Assist with processing invoices and tracking expenses
  • Coordinate with external stakeholders such as creative agency, media agency, event venues for project briefing, project management and deliverables
  • Assists with collecting market intelligence & utilizes market data research to prepares special reports & regular briefs for overviews

 

QUALIFICATION, KNOWLEDGE & SKILLS:  

  • Degree or diploma holder in Marketing preferred, with at least 2-3 years relevant working experience in marketing and events management
  • Strong verbal and written communication skills and effectively bilingual in English and Mandarin to be able to support the English and Chinese sales materials for product launches
  • Good knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Highly organized and capable of multi-tasking
  • Ability to work under pressure and adhere to meeting timelines
  • Strong interpersonal skills and confidence in dealing with internal and external partners
  • Proactive and enthusiastic team player
  • Excellent attention to detail and accuracy 
  • Commitment to excellence

 

WHY WORK FOR US:  

Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons. 

 

APPLICATION PROCESS:  

Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.  

 It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

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