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Regional Sales Manager - Celebrity Cruises

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


About the Company

Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group. Celebrity offers a Relaxed Luxury resort at sea experience, where guests can sail on the world's best places to the world's best places. We invite travellers to Journey WonderFULL, to explore multiple countries one sailing, dine in a new restaurant at every meal, rest in luxurious spaces designed to the last detail for comfort, find their wellbeing miles away at sea, all with the world at their service. 

At Royal Caribbean Group we never rest on our laurels; we constantly strive to improve our work and be at the forefront of the industry. The work that we do is exciting, challenging, and innovative. You get to work both independently and as part of a collaborative and dynamic international team. We are passionate, we are innovative, and we are unstoppable.


About the Role:



This position is a full-time field-based role responsible for managing the South East region. The typical working hours are Monday to Friday, with occasional weekend work required to meet business demands. We are seeking a candidate who is adaptable and willing to work weekends as needed. The primary purpose of the Regional Sales Managers role is to achieve the KPIs across the retail distribution & homeworking channels including the multiples, miniples, independents and consortia and achieve sales across all the existing distribution channels in the UK & Ireland. The role is responsible for achieving guest, APD & revenue targets plus building the brand Celebrity Cruises in a geographical region. Maximise performance of the area through identifying potential & high revenue stores & intensifying activity in the areas set by the business in order to meet & exceed the sales targets for the region set by the business.  


Role overview: 

  • To achieve the guest, APD & Revenue targets for your geographical sales area as set by the business.
  • Develop key relationships within your account portfolio with key decision makers and influencers. 
  • To ensure you achieve % On Board Sales & % Automation targets for your stores/regions in your geographical area.
  • To have a robust training plan and to ensure all staff members complete Celebrity Cruises training in your geographical area & evidence this is being achieved.
  • Drive sales and engagement within own accounts & area via use of technology including (but not limited to) social media, virtual meetings, and telephone calls. 


Essential duties and responsibilities:  

The duties below are the main duties & responsibilities however this job description in no way states or implies that these are the only duties to be performed by the employee. Employees will be required to perform any other job-related duties assigned by their line manager or management. 


Sales planning:

  • Sales manage multiples, miniples, independents and consortia on the high street with deeper targeting on revenue to grow the APD’s.  
  • Prepare and roll-out an agreed sales and marketing plan for own managed accounts with regular face to face and virtual reviews. 
  • In line with Celebrity brand intensification “hot spot” strategy, targeting stores that sell to affluent guests and develop a targeted call cycle that focuses on high revenue and high potential stores. 
  • Develop detailed call plans with face-to-face contact, and/or follow up phone contact with targeted stores/regions.
  • Record all visits and trade partner meaningful conversations in Salesforce in a timely manner and follow up consistently on the SMART actions agreed. 
  • Plan and attend sales meetings with Regional Sales Managers/HQs/Key Decision Makers to plan targeted activity in your region to maximise sales.
  • Monitor and report on all other holiday & cruise company trading feedback, competitor activity, pricing, marketing, and sales incentives. 
  • Work collaboratively with the cross functional teams to achieve the trade and direct numbers by seeking new opportunities and driving lead generation.


Trade engagement & commitment: 

  • Implement a structured training programme covering both product and booking tools.
  • On board Sales, automation targets set by Celebrity Cruises are achieved in your geographical region.
  • Ensure the teams in your geographical area are all active in the Celebrity Rewards programme.
  • Prepare and host successful client educational trips i.e., Seminars at Sea, Ship Launches, Ship Visits, Conferences etc. with targeted sales performance post the event to ensure return on the investment.
  • Implement & host successful consumer and trade cruise events in addition and demonstrate a return on investment of time and costs.
  • Leverage social media as a way to engage with agents.



  • Ensure agreed sales and marketing activity is implemented and the success of all activity is tracked and monitored to assess ROI.
  • Represents Celebrity Cruises at travel industry exhibitions or any other events as required.
  • Responsible for forecasting and management of co-operative sales and marketing budget 
  • To structure your calendar effectively to ensure maximum time with the customer and all administration and supportive activities are completed effectively and on time.
  • Takes accountability for self-development, completing all required training, as well as those identified to support own needs and opportunities for personal growth.




Experience / knowledge & skills:

  • Enthusiastic – Demonstrates passion and enthusiasm and is wager and excited towards own goals.
  • Analytical – logically analyses facts, data, and situations.
  • Takes initiative – understands what needs to be accomplished and proceeds within the accountabilities of the job.
  • Organised – Can place and maintain order in an environment and situation.
  • Selling – has a skill to convince and influence others to purchase a product or service.
  • Persistent – is tenacious despite encountering setbacks and obstacles.
  • Optimistic – believe the future will be positive and demonstrates a positive attitude in all situations.
  • Written/Language - clear and concise communication detailing the level of interest in formulating words that convey the meaning.
  • Negotiation Skills - Has the ability to use advanced negotiation techniques to achieve joint financial goals in complex negotiations.



  • Minimum 18 months sales experience (Travel industry preferred but not essential)  
  • Large matrix organisation experience preferable.
  • Clean current driving license.


What we offer: At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.


We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.

Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.

Come join the team - Journey with us, succeed with us, grow with us.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.


Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.



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