Marketing Coordinator

Position Summary:

Royal Caribbean Group is a New York Stock Exchange-quoted global cruise vacation company that controls and operates three global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Together these brands operate a combined total of over 60 ships. They operate diverse itineraries around the world that call on all seven continents.

The Royal Caribbean International brand, with its HQ out of Miami, is the second largest individual cruise brand in the world, operating 28 ships and carrying over 1 million guests per year. Known for its innovation and industry-leading operational and environmental standards, the brand holds The Best Cruise Line Overall award for 16 years running. In Australia alone, Royal Caribbean International has won several significant titles including Best Cruise Operator (8 consecutive years running) at the National Travel Industry Awards.

The Marketing Coordinator functions as an integral part of the Australian Marketing team and is responsible for supporting major brand projects, campaign management, brand/product/retail updates, agency support and coordination of broader marketing team tasks that contribute to the brand’s goals. This role’s key objective is to assist in the delivery of Marketing campaigns and special projects in addition to providing administrative support to the Marketing team. 

Essential Duties and Responsibilities:

• Support the Snr Manager, Brand Planning & Media with brand planning requirements for special brand projects including go to market assets, stakeholder management and events.
• Brand campaign support across a variety of assets as required including:
  • Digital (web, display, edm, social)
  • Print (magazines, press, collateral)
  • Copy writing
• Contribute to WIPs with Creative and Media agencies, providing project status updates and facilitating actions as required.
• Assist in updating the overarching Brand Calendar.
• Marketing team admin such as setting up of team meetings, coordinating room bookings and requirements, diary management, WIP document management and meeting minutes.
• Support the Snr Director, Marketing with diary management including set up of meetings with external parties and processing expenses.
• Build relationships with internal stakeholders including the Sales, Revenue and Finance departments.

• Event management support for brand-led events.

• Briefing the in-house Graphic Design team on campaign assets including key messaging, specifications and deadlines.
• Be a brand custodian for Royal Caribbean International and provide brand guideline guidance to other team members and departments as required.
• Be responsible for the regular stocktake and distribution management of brand merchandise.
• Assist with the planning and facilitation of ship visits during key summer season.

Qualifications:

• 2 years experience.
• Tertiary qualification in marketing, digital and/or tourism desirable.
• Marketing experience in a media/brand role or equivalent preferred but not essential.
• strong written and oral communication skills.
• Strong PC skills are required.

Knowledge and Skills:
 

• Creative thinker with a strong eye for detail.
• Highly organised with the ability to prioritise and manage deadlines.
• Advanced Word, PowerPoint and Excel skills.
• Analytical: Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions.
• Complex Problem Solving: Identifying complex problems and reviewing related information to develop and options and implement solutions.
• Presentation: Using computer skills and communication style to create, manipulate, edit and communicate slide presentations. Understanding end-state and the best way to present a story in a logical and analytical fashion
• Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made.
• Commercial acumen: Ability to evaluate data to make informed decisions
• Project Management: Collaborate with various teams to align and influence strategic decision-making among Brand leadership.
• Highly effective communication skills.
• Strong presentation skills – written and verbal.
• Ability to provide solutions under time constraints.
• Highly motivated, ‘can do’ attitude with proven interpersonal skills.
• Proactive, enthusiastic and a team player.
• Multi-tasking skills – highly adaptable.
• Flexible working hours and travel.
• Passion for travel desirable.