GTM Executive

Royal Caribbean Group is a New York Stock Exchange-quoted global cruise vacation company that controls and operates three global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Together these brands operate a combined total of over 60 ships. They operate diverse itineraries around the world that call on all seven continents.

The Royal Caribbean International brand, with its HQ out of Miami, is the second largest individual cruise brand in the world, operating 27 ships and carrying over 1 million guests per year. Known for its innovation and industry-leading operational and environmental standards, the brand holds The Best Cruise Line Overall award for 16 years running. In Australia alone, Royal Caribbean International has won several significant titles including Best Cruise Operator (8 consecutive years running) at the National Travel Industry Awards.

The Marketing Executive, GTM, functions as an integral part of the Australian Marketing team and is responsible for executing projects related to campaign management, brand/product/retail updates, partnerships support, key partner liaison and delivery of partnership and broader marketing team projects. This role’s key objective is to work closely with the Senior GTM Executive and provide campaign and project support that drives increased brand awareness, preference, engagement and conversion primarily through direct channels. 

Essential Duties and Responsibilities:

• Assist the Senior GTM Executive with managing brand campaign assets including:
• Digital (web, display, edm, social)
• Print (magazines, press, collateral)
• OOH
• Radio
• Copy writing
• Support the GTM Coordinator with managing retail campaign concepting and execution
• Briefing the in-house Graphic Design team on campaign assets including key messaging, specifications and deadlines
• Collaborate with the Senior GTM Executive to develop marketing assets to support new product updates, guides and go-to-market e-toolkits.
• Deliver partnership project deliverables of our key partners such as The Wiggles, Village Roadshow Theme Parks, the Brisbane Heat and more
• Lead partnership campaign deliverables, including briefing, developing assets and providing feedback in line with brand guidelines
• Assist with managing partnership events at third party venues
• Assist with managing the partnerships calendar, keeping timings up to date
• Organise and facilitate WIPs with key partners
• Coordinating onboard events including liaising with shipboard staff
• Support GTM Coordinator to deliver post campaign reports for key partnership initiatives
• Liaise with key external vendor partners including printers, videographers and photographers to executive campaign projects and partnership initiatives
• Keep abreast of market and industry trends with the ability to extract key insights
• Be a brand custodian for Royal Caribbean International and provide brand guideline guidance to other team members and departments as required
• Competition support including preparing terms and conditions and overseeing prize fulfilment in collaboration with the GTM Coordinator
• Liaise with Agency partners on asset deliverables
• Present marketing updates as required to internal marketing team and key stakeholders
• Perform other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications:

• Minimum 2-5 years of experience in a media/brand role
• Tertiary qualification in marketing, digital and/or tourism desirable.
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel. 
• 1-2 years of stakeholder management experience in consumer marketing execution
• Strong PC skills are required.

Knowledge and Skills:

• Creative thinker with a strong eye for detail.
• Highly organised with the ability to prioritise and manage deadlines.
• Advanced Word and PowerPoint required.
• Analytical: Using logic and reasoning to identify the strengths and opportunities of alternative solutions and conclusions.
• Complex Problem Solving: Identifying complex problems and reviewing related information to develop and options and implement solutions.
• Presentation: Using computer skills and communication style to create, manipulate, edit and communicate slide presentations. Understanding end-state and the best way to present a story in a logical and analytical fashion to achieve desired results.
• Active Listening: Giving full attention to what other people are communicating and taking time to understand points being made.
• Negotiating and Persuasion: Bringing others together to try to reconcile differences and persuading others to your point of view.
• Financial Modeling: Evaluating data, determining optimal way to spend to accomplish company goals.
• Project Management: Collaborate with various teams to align and influence strategic decision-making among Brand leadership.
• Highly effective communication skills
• Strong presentation skills – written and verbal
• Ability to provide solutions under time constraints
• Highly motivated, ‘can do’ attitude with proven interpersonal skills
• Proactive, enthusiastic and a team player
• Multi-tasking skills – highly adaptable
• Flexible working hours and travel
• Passion for travel desirable