Lead, eCommerce CRO

ABOUT THE COMPANY

Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered.  We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.

ABOUT THE ROLE

The eCommerce CRO Lead owns the experiment-driven optimization of the digital conversion funnel, ensuring continuous improvement across all buying touchpoints.

Key Responsibilities:

• Experimentation Strategy & Governance: Own the experimentation roadmap across PLP, PDP, booking funnel, checkout, and payments. Write hypotheses, test specifications, define success metrics and guardrails, and maintain a prioritized test backlog. Document experiment learnings in a shared knowledge base.
• Design & Content for Conversion: Improve search (sorting, filters), PDP, and PLP. Optimize copy and microcopy to reduce friction and support brand tone and visual identity.
• Checkout & Payment Optimization: Implement new payment methods, reduce friction, and improve end-to-end payment success.
• Personalization: Develop personalized experiences for first-time, returning, and logged-in users.
• Analytics & QA: Define event taxonomy, build dashboards, perform QA on experiments, and oversee test-readout templates.
• Collaboration: Partner with Design for qualitative research and prototypes and with Data/Engineering for implementation and validation.

QUALIFICATIONS AND EDUCATION

• 2+ years in CRO, UX optimization, or experimentation (luxury or high-consideration a plus).
• Strong expertise in A/B testing, experimentation frameworks, and applied statistics.
• Hands-on with analytics, BI, and experimentation platforms (GA4, Adobe Suite, GrowthBook, Optimizely, BigQuery, Power BI).
• Knowledge of checkout and payment systems.
• Strong analytical storytelling skills.
• High empathy for luxury brand standards.
• Bachelor’s degree in Business, Marketing, Data Science, Engineering, or related discipline.