eCommerce Strategist - Promotions & Personalization

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Targeted Offers team has an exciting career opportunity for a full time eCommerce Strategist - Promotions & Personalization reporting to the Product Manager, Behavioral Communications & Targeted Offer.

This position will work on-site in Miami, Florida.

Position Summary

The eCommerce Strategist - Promotions & Personalization will spearhead the Targeted Offers team at Royal Caribbean, focusing on creating and executing personalized 1:1 promotions at relevant points in the customer lifecycle to increase conversion and engagement. This role is responsible for key aspects of promotions delivery, including strategy, execution and optimization. The Strategist will work closely with stakeholders such as Revenue Management, Marketing and Business Intelligence teams to ensure the successful delivery of promotions. The role involves reviewing performance metrics for each campaign, maintaining the product backlog, and leading the team to drive continuous improvements of promotional strategy. 
 

Essential Duties and Responsibilities

• Lead the Targeted Offers team to design, execute, and optimize personalized promotions aimed at increasing booking conversion rate, web share and/or engagement. 

• Collaborate with Revenue Management, Business Intelligence, and other key stakeholders to align promotions with business goals and customer needs. 

• Review and analyze promotion performance metrics to identify trends, opportunities, and areas for improvement. 

• Prioritize and manage the product backlog, ensuring alignment with strategic objectives and customer value enhancement. 

• Develop and implement test strategies to validate promotion effectiveness and refine approaches based on results. 

• Ensure timely delivery of promotions and effective communication with internal stakeholders regarding progress and results. 

• Act as the product expert, maintaining a deep understanding of the end-to-end business processes and promotion execution. 

• Oversee the prioritization of defect resolutions and optimization opportunities in the backlog in partnership with execution teams.  

• Maintain and update documentation related to promtion execution, performance, and strategy. 

Knowledge and Skills

• Thorough understanding of multilayered, matrixed organizations and establishing clear workflows. 

• Strong interpersonal and written/verbal communication skills - Ability to negotiate and find mutually beneficial results with multiple internal and external stakeholders 

• Creativity and out-of-the-box thinking in the digital space 

• Project management skills - superior organizational skills and ability to monitor, manage, and execute on a variety of tasks and efforts at differing stages of discovery and execution, handle a large request queue, and deliver in a fast-paced deadline-driven environment 

• Ability to flourish in a fast-paced, high-growth entrepreneurial environment 

• Strong understanding of systems, internal controls and the ability to develop processes and procedures to support the company’s operation 

Qualifications

• Bachelor’s degree in business or a technology-related area of study preferred 

• 2+ years of experience as a Product Owner or Product Manager in eCommerce or 4+ years of proven working experience in digital marketing.

• Experience with agile software development processes, requirements management, and project management using JIRA/Confluence or similar Agile collaboration tools 

• Experience in working with CRM teams to execute a complex, highly segmented, and personalized email communication strategy  

• Travel Industry eCommerce experience preferred 

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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