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Sr. Account Executive, Brand and Product Marketing

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full Sr. Account Executive, Brand and Product Marketing reporting to the Marketing team.  


This position will be working on-site from Miami, Florida. 


Position Summary:

The Senior Account Executive, Product Marketing, supports managers and project leads with strategizing, developing and delivering marketing campaigns for new products including ships, destinations, and onboard products and programs. This role works across departments including Marketing, Sales, Deployment, Revenue, Product Development, Operations and others, to organize, develop and distribute necessary product information, including product concept briefs, as well as ensuring the timely and effective delivery of marketing components. This role requires an individual that is a self-starter, highly organized, with strong attention to detail, and clear communication skills.


Essential Duties and Responsibilities:

  • Support the managers and project leads in all steps of project planning and marketing campaign execution including strategy development, timelines and key milestones, channel plans, and analyzing metrics. 
  • Own select marketing campaigns to further the Senior Account Executive’s professional experience and development.  
  • Facilitate the development of integrated marketing campaign strategy, by securing and utilizing research, competitive and trend analysis. 
  • Engage with senior management to present product development, business objectives and marketing plans. 
  • Possesses in-depth understanding of tactical plans of the marketing organization and actively seeks and develops opportunities to broaden the reach and effectiveness of marketing. 
  • Secure relevant information and inputs from research, analytics, product development and consumer insights teams to inform an effective product positioning. 
  • Work with the internal creative team and external vendors as needed to develop briefs, creative assets and other deliverables related to the campaign.
  • Collaborate across company teams and channels to ensure all teams have a full understanding of the product details and marketing plan; assist channels as needed to develop their product marketing initiatives.  
  • Continually review and ensure accurate and consistent information about key products in the marketplace; secure and distribute updates to relevant teams as the product information and marketing plan evolves. 
  • Ensures the accuracy of product-related information in the marketplace; works to immediately resolve misinformation or consumer confusion. 
  • Develops detailed project timelines and calendars with key milestones for the product marketing campaign, as well as other relevant corporate, retail and holiday activities that could influence the campaign. 
  • Facilitates the development of campaign presentations to executive leaders. 
  • Provides weekly reporting and status updates to department leadership. 


Qualifications, Knowledge, and Skills:

  • 5+ years relevant experience in marketing, sales, business or communications. 
  • Bachelor’s Degree required from an accredited college or university.  
  • Able to manage and prioritize multiple projects simultaneously. 
  • Exceptional communication skills & relationship-building skills. 
  • Must have the passion to become the subject matter expert for their owned products, with infectious enthusiasm that will make others just as inspired to work on them. 
  • Ability to think critically, take initiative and work autonomously. 
  • Project management experience and skillset. 
  • Experience working with campaign assets and creative specs a plus. 
  • Knowledge of Microsoft operating systems including Word, PowerPoint, Excel; Sharepoint a plus. 


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.






Nearest Major Market: Miami

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