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Senior Analyst, Email Campaign

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Royal Caribbean Group’s Silversea Cruises brand has an exciting career opportunity for a full time Email Campaign Analyst on the Marketing Team reporting to the Sr. Manager, CRM Marketing.


Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries, and genuine hospitality. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.


Position Summary:


We are looking for an experienced Email Analyst to join our team to work on a global level and be part of a growing team.  The candidate will report to the Sr. Manager of CRM and Email and will be responsible for coding and executing emails, performing segmentation, building campaigns in the email platform, and ensuring that all emails are quality assured. The Email Campaign analyst will also be responsible for the end-to-end management of some email programs, ensuring that the programs are optimized via A/B testing, segmentation, and other tactics, and drive incremental business. An ideal candidate will show initiative, have an analytical approach to problem-solving, and constantly seek campaign improvement opportunities. The successful candidate must have an in-depth knowledge of best email marketing practices, audience segmentation, and A/B testing. 


This position is based in our Miami office. If you are a detail-oriented email professional with a passion for creating effective campaigns, we encourage you to apply for this exciting opportunity.


Essential Duties and Responsibilities:


  • Own execution and on-time delivery of complex, highly dynamic email campaigns.
  • Segment and target email campaigns to ensure flawless execution.
  • Develop one-off and automated messages, ensuring they adhere to industry best practices and are optimized for deliverability, mobile rendering, open rates, etc.
  • Identify, troubleshoot, and resolve issues before deployment.
  • Ensure messages are in line with the brand vision and guidelines.
  • Stay current with best practices, strategies, and industry standards related to email and integrated marketing.
  • Conduct A/B testing to optimize email performance and engagement.


Qualifications, Knowledge and Skills:



  • Minimum of 4 years of experience in email development.
  • Develop and code responsive email templates using HTML, CSS, and other programming languages as needed.
  • Experience with CheetahMail or other enterprise-level ESP experience is a plus.
  • Understand mobile rendering and optimization.
  • Ability to collaborate and build relationships across different groups.
  • Technically savvy and able to learn new concepts and software applications quickly.
  • Excellent attention to detail, effective time management, and organization skills.
  • Strong written and verbal communication and collaboration skills.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
  • Preferred experience in the travel industry.
  • Excellent inter-personal skills, including ability to work well across global teams


Technical Skills:

  • 4+ years of experience in email marketing
  • Solid understanding of web metrics, email analytics, and ability to generate, analyze and interpret data.
  • Demonstrated skills with Excel (i.e. formulas, pivot tables, formatting, et al).
  • Experience building campaigns within enterprise-level marketing platforms such as Cheetah Digital, ExactTarget, Responsys, etc. is required.
  • Familiarity with email rendering issues across different email clients and devices.
  • College degree required


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.


Nearest Major Market: Miami

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