Manager, Product Strategy
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
Royal Caribbean Group’s Product Strategy Team has an exciting career opportunity for a full-time Manager, Product Strategy reporting to the Director, Product Strategy.
This position will be working onsite from Miami.
Position Summary:
Based in Miami, FL and reporting to the Director of Product Strategy, the Manager of Brand Strategy will lead a high-performance team that is responsible for all concept development efforts for Celebrity Cruises. This role will be responsible for providing leadership over the team that defines the innovation strategy and develops concepts that directly respond to consumer insights, understands white space to innovate, and defines what’s next in terms of the vacation experience while strengthening the equity of the brand. This person will also lead and influence cross-functional teams across the organization to gain alignment and gain buy-in from executives.
The ideal candidate will possess a combination of strategic and creative thinking as well as strong analytical, written and verbal communication, storytelling, and presentation skills. This role requires that the candidate have a proven track record of leading teams through ideation and design of guest experience products.
Essential Duties and Responsibilities:
- Lead a team of professionals responsible for concept development and innovation.
- Define strategy of concepts creation to be grounded in consumer insights and latter up to the Royal Caribbean brand promise.
- Create process for the development of innovative ideas that surprise and delight and create for differentiated and superior experiences.
- Partner with the Insights & Analytics leadership to align on learning and research plans and overcome barriers in order to strengthen the equity of the brand and deliver exceptional consumer experiences supporting Celebrity’s long-term strategy.
- Identify clear short and long-term concept development roadmaps and strategies.
- Partner cross functionally to gain alignment on concepts and strategic vision/direction.
- Foster a highly collaborative cross functional team, where cross-discipline dynamic communication is paramount to success. Partner with newbuild, operations, strategy, analytics, and product development, to socialize design guidelines and strategic vision.
- Design and establish seamless approval process with senior leadership, marketing, operations, and architects.
- Build and develop the critical thinking and concept development skills of team members.
- Develop audit tools and processes to ensure concepts keep their essence and magic over time.
- Ensure concepts are marketable, drive satisfaction and revenue.
- Build consistency of signature concepts across the fleet.
- Identify synergies across projects to maximize resources and create best in class experiences.
Knowledge and skills:
- Bachelor's degree required; MBA preferred
- 7+ years business, product/brand marketing or strategy experience
- 7+ years of experience in the hospitality/consumer product
- Past management experience leading multiple teams
- Strong creative thinking with ability to develop innovative ideas and creative problem solutions
- Ability to apply strong analytical, conceptual and strategic thinking
- Experience developing strategic framework and design experience concepts
- Ability to grasp the complexities of the business to effectively translate that into a strategy
- Ability to analyze data and research results to make recommendations
- Able to manage and prioritize multiple projects simultaneously
- Experience in managing internal and/or cross functional teams
- Ability to assemble, lead and influence cross functional teams to develop strategies that include input and buy-in from all stakeholders
- Proven ability to collaborate with others, plus the ability to build strong and sustainable relationships, and the capability to interact with all levels of the organization
- Willingness to take personal initiative
- Deep knowledge and extensive track record in leading teams in the development of vacation experience concepts
- Strong business acumen
- Strong storytelling and presentation skills, experience presenting to executive leadership
- Candidate must possess strong written and oral communication skills, including the ability to communicate effectively at the senior most executive levels of a company
- Attention to detail and follow-through
- Strong key computer skills (Excel, PowerPoint, Outlook)
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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Nearest Major Market: Miami