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Manager, Paid Media

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will work on-site in Miami, Florida.

 

Media Manager, Paid Media

This position is responsible for planning Silversea’s digital and traditional paid media. The role will support the Sr. Director of Global Media with all paid media execution across various mediums, including social, display, print, TV, etc. The role will work closely with Silversea’s media agencies to execute against both branding and tactical initiatives with a constant eye on results and calibration to maximize performance. The person in this role will need to be well versed in digital marketing strategies and technologies and stay abreast of the competitive landscape. Effective communication and organization skills are essential to this role, as they will work closely with Media Agencies and internal creative teams. Must be able to derive, articulate, and act upon media insights, collaborate with internal and external partners and effectively communicate strategy and performance. Must do well and thrive in a fast-paced, results-driven environment. A love of travel and experience with Luxury Brands is a plus.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

SUPPORT FOR ALL THINGS RELATED TO PAID MEDIA

  • STRATEGY & PLANNING: Work with Sr. Director of Global Media to build media strategy that drives brand awareness, acquisition, and highly-segmented targeting across channels (paid search, social media, display media, linear & programmatic TV, print, publisher-direct, and other channels.)

 

  • EXECUTION: Works closely with creative team on media campaign initiatives—support in creating briefs for both the external media agencies and internal creative teams.

o   Manage day-to-day agency relationships globally across our two agencies to ensure media plans are executed and optimized to drive results.

o   Go to person for day-to-day requests from the agencies and facilitate internally based on needs.

 

  • TESTING & OPTIMIZATION: Support the Sr. Director of Global Media in reviewing and approving new media opportunities and optimization recommendations.

o   Lead new test vendor implementation with agency and evaluate agency POVs.

o   This role will aid in executing testing and optimization programs designed to drive continuous improvement around core KPIs.

o   Pressure tests weekly Agency optimization recommendations.

 

  • REPORTING & COMMUNICATION: Responsible for attending weekly status and reporting calls with media agencies and ensuring the accuracy of reporting data.

o   Digs into agency reports ensuring alignment to internal goals and strategy.

o   Work with agencies to create high-level results decks and media recommendations to be shared and finalized with Sr. Director of Global marketing and eventually presented to executive leadership.

 

  • BUDGET MANAGEMENT: Own the day-to-day changes to the media budget and flowchart. Assist where needed in oversight of yearly corporate media budget.

 

QUALIFICATIONS:

  • Bachelor's degree required, preferably in Marketing, Advertising, or Business Administration.
  •  7-10 years of media experience.
    • Minimum 7 years of experience in media planning and buying in an agency or corporate setting required.
    • Hands-on digital media experience across all paid digital media, including programmatic/ display/video/CTV/OTT and paid social.
    •   Experience with traditional media is a plus.
  • International experience preferred.
  • Experience working with or at luxury brands is preferred.

 

KNOWLEDGE AND SKILLS:

  • Demonstrable track record of managing sizeable budgets and complex, data-driven media campaigns.
  • Experience working with data and analytics teams, with proficiency in GA360.
  • Thorough understanding of traditional and digital marketing best practices, including audience segmentation and creative alignment.
  • Effective communication of insights, performance, and critical messages through storytelling and visualization.
  • Intellectual curiosity and problem-solving skills with acute attention to detail and an analytical mindset to find new opportunities.
  •   Proven success in a fast-paced environment. Works well under pressure and can deliver quality work under tight deadlines.
  • Ability to work in a team environment that promotes collaboration.
  • Must be highly organized and punctual
  • Familiarity with several of the following tools:

o   comScore, Nielsen, Google Analytics, GCM, Web Analytics, Tableau, (Tealium, GTM), Facebook Business Manager and Insights, MRI

 

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

 

All applicants who receive a conditional offer of employment will be required to comply with the Company’s mandatory COVID-19 Vaccination Policy. The Company’s COVID-19 Vaccination Policy requires all employees who work from the Company’s offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company’s human resources system on your first day of employment unless an accommodation has been granted.

 


Nearest Major Market: Miami

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