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Manager, Ecommerce and Digital Analytics

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


The Royal Caribbean Group’s Digital Team has an exciting career opportunity for a full time Manager, Ecommerce and Digital Analytics.


This position will work on-site in Miami, Florida.


Position Summary:


The Manager of Ecommerce & Web Analytics will report to the Director of Ecommerce Analytics and provide insight into the performance of RCG websites and digital initiatives through analysis and communication of results. A keen ability to turn data into consumer-centric, behavioral insights is required. This role will cross-collaborate with multiple departments including Product Owners, Marketing, and Experience to gather information, communicate insights and share results.


Essential Duties and Responsibilities:


  • Passionate about consumer behavior, digital marketing and web analytics: Leverage data to derive insights to help optimize and support ecommerce goals.


  • Strong Business Partner: Liaise with cross functional teams to understand and clarify data and analytics needs for projects including ad-hoc reports, project strategy, and behavioral analyses. Encourage teams use data to answer business questions rather than provide a list of metrics to drive project development and report on performance.


                                    a.  Be a subject matter expert for web analytics (Adobe Analytics)

                                    b.  Perform ad-hoc analyses to answer business questions, drive insights, and enable business decisions.

                                    c.  Support design, creation, and execution of periodic standard reporting and dashboards for RCG websites

                                    d.  Develop measurement plans for in collaboration with Analytics Tech and Performance Strategy teams. This includes identifying  KPIs, reporting, tracking recommendations and output communication.



  • Proactive Analysis: Without explicit direction, identify strengths and opportunities within the ecommerce business. Consider the customer’s mindset in choosing to interact with RCG website. and how we are fulfilling their expectations. Identify small issues that have the potential to become bigger and address beforehand. Must have a deep understanding of ecommerce and how our website operates


  • Idea Follow-Thru: After identifying strengths or challenges in web performance, develop solutions to exaggerate strengths or minimize issues based on behavioral insights. Recommend A/B test ideas.


  • Team Leadership & Development: Manage an analyst or a team of analysts, helping to enhance quality of output, and oversee their development. Provide open and honest feedback on a regular basis while training employees on knowledge gaps.


  • Excited to Do the Work: Must be comfortable doing the day to day reporting in addition to team management and oversight.



Qualifications, Knowledge & Skills:



  • Bachelor's degree in Marketing or quantitative discipline (mathematics, data science, statistics, etc.)


  • 7-10 years of experience in web data analysis or user experience in a multi-channel marketing environment with a focus on Direct Response, Ecommerce, Retail, or Travel and Hospitality


  • Experience with web analytics tools required; Adobe Analytics experience preferred


  • Ability to work at a detailed level while maintaining an overall project and business perspective


  • Candidate must possess strong written and verbal communication skills and be able to work effectively with all levels of personnel.


  • Strong PC skills are required


  • Technical Skills: Advanced knowledge of Microsoft Word, Excel, and PowerPoint required. Adobe Analytics (preferred), Google Analytics, ContentSquare, SimilarWeb strongly encouraged.


  • Foundational Knowledge: Strong understanding of cross-functional ecommerce processes, digital marketing, and operations


  • Effective Planning: Ability to manage multiple projects simultaneously and meet deadlines, while also producing highly accurate and dependable results. Be able to pivot seamlessly.


  • Relationship Building: Ability to develop and maintain strong relationships with cross-functional partners


  • Complex Problem Solving: Knowledge to ask the right questions to help identify root causes and develop recommended approach to solve for improved user behavior and conversion performance.


  • Presentation and Storytelling: Strong aptitude to present data into simple, concise, and engaging stories that bring insights to the forefront to technical and non-technical audiences


  • Leadership: Ability to influence, inspire and collaborate with team members and while driving a culture of inclusion and engagement


  • Results-driven: Ability to complete tasks efficiently and thoroughly by meticulously ensuring data and insights presented are accurate.


  • Negotiating and Persuasion: Able to bring others together to try to reconcile differences and persuading others to your point of view.




We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.


All applicants who receive a conditional offer of employment will be required to comply with the Company’s mandatory COVID-19 Vaccination Policy. The Company’s COVID-19 Vaccination Policy requires all employees who work from the Company’s offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company’s human resources system on your first day of employment unless an accommodation has been granted.

Nearest Major Market: Miami

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