Manager, Data and CRM Systems

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Global E-Commerce has an exciting career opportunity for a full time Manager, CRM & Data Systems reporting to the Director, CRM & Data Systems.

This position will work on-site in Miami, Florida.

Position Summary:

As a Manager, CRM & Data Systems - you will play a key role in overseeing the development and optimization of Salesforce Marketing Cloud while managing a team of developers.

Essential Duties and Responsibilities:
 

1. Salesforce Marketing Cloud Development

• Collaborate with cross-functional teams to understand marketing objectives and translate them into effective Marketing Cloud solutions.
• Provide strategic leadership in the development and enhancement of Salesforce Marketing Cloud solutions.
• Oversee the design and implementation of complex journeys, automations, and email campaigns.

2. Team Leadership

• Manage and inspire a team of developers, providing guidance and support - monitor and analyze.
• Foster a collaborative and innovative team culture focused on achieving marketing automation   excellence

3. Campaign Management

• Develop and execute automated marketing campaigns to nurture leads, drive engagement, and achieve marketing goals.
• Monitor and analyze campaign performance, providing insights for continuous improvement.

4. Data Management and Integration

• Ensure data integrity within Salesforce Marketing Cloud and integrate data seamlessly from various sources to support personalized marketing initiatives.
• Work closely with IT teams to implement data integration solutions and troubleshoot any data-related issues.

5. Technical Expertise

• Stay abreast of the latest Salesforce Marketing Cloud features and industry best practices.
• Provide technical expertise and support to marketing teams in leveraging the full potential of the platform.

6. Collaboration

• Collaborate with marketing, sales, and IT teams to align marketing automation strategies with overall business objectives.
• Conduct training sessions to educate team members on Salesforce Marketing Cloud functionalities.

7. Quality Assurance

• Conduct thorough testing of marketing automation workflows, ensuring accuracy and optimal performance.
• Implement quality assurance processes to guarantee the delivery of flawless marketing campaigns.  

Qualifications and Education:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience as a Marketing Automation Specialist, with a focus on Salesforce Marketing Cloud.
• Leadership experience in a marketing automation role, with a focus on Salesforce Marketing Cloud.
• Proficiency in Salesforce Marketing Cloud configuration and scripting languages like AMPscript, SQL, and SSJS.
• Strong understanding of marketing principles, customer journeys, and lead nurturing strategies. - Familiarity with data management and integration processes.
• Excellent team leadership, analytical, and problem-solving skills.
• Strong communication and collaboration abilities.

Knowledge and Skills:

1. Salesforce Marketing Cloud

• Proficient in configuring and optimizing Salesforce Marketing Cloud features.
• Knowledge of AMPscript for scripting personalized content and SQL for querying data.

2. Marketing Automation

• Understanding of marketing automation principles and best practices.
• Experience in designing and implementing automated marketing campaigns.

3. Data Management

• Knowledge of data management processes within Salesforce Marketing Cloud.
• Familiarity with integrating data from diverse sources for personalized marketing.

4. Team Leadership

• Leadership skills to inspire and guide a team of developers.
• Experience fostering a collaborative and innovative team culture

5. Technical Expertise

• Stay updated on the latest features and updates in Salesforce Marketing Cloud.
• Ability to troubleshoot technical issues related to marketing automation.

6. Campaign Management

• Experience in developing and executing marketing campaigns.
• Analytical skills to monitor and optimize campaign performance.

7. Communication

• Strong communication skills to collaborate effectively with cross-functional teams.
•  Ability to convey technical concepts to non-technical stakeholders.

8. Problem Solving

• Excellent problem-solving skills, especially in troubleshooting technical issues.
• Ability to identify areas for improvement in marketing automation processes.

9. Analytical Skills

• Analytical mindset to interpret campaign data and derive actionable insights.
• Use data-driven approaches to optimize marketing strategies.

10. Collaboration

• Ability to work collaboratively with marketing, sales, and IT teams.
• Conduct training sessions to educate team members on Salesforce Marketing Cloud.

11. Quality Assurance

• Implement quality assurance processes for marketing automation workflows.
• Ensure the accuracy and effectiveness of marketing campaigns through testing.

12. Adaptability

• Ability to adapt to evolving technologies and industry best practices.
• Flexibility to adjust strategies based on changing business requirements.

Internal and External Relationships:

• This role will interact with product owners throughout the organization in the following departments in an effort to gather requirements around reporting needs: eCommerce, Marketing.

Physical Requirements:

• The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. 
• While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 - 15 pounds.
• Visual requirement include distant, close and color vision, and ability to adjust focus.

Working Conditions:

• The environment includes work inside/outside the office

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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