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Lead for Digital Media

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.


This position will work on-site in Miami, Florida.


Position Summary:

The Lead for Digital Media will be responsible for day-to-day management, analysis, and implementation of paid media digital campaigns. This role supports the media team by being actively involved in planning, content recommendations, insights, and campaign management.


Essential Duties and Responsibilities:

  • The lead will collaborate with internal teams such as, Web, Creative Services, social teams, brand marketing and strategy, as well as the external media AOR for activation and optimizations across all digital channels. Ensures strategic direction and tactics are being executed cross-platforms and channels.
  • Comfortable with web analytics platforms and analyzing large sets of data to provide performance insights and future testing opportunities. Plays an integral role in leading A/B testing across channels and makes recommendations for optimization and future testing.
  • This person is well versed in 1st, 2nd and 3rd party data capabilities and works across agency partners to maximize performance based on data results. Collaborates with our Business Intelligence team to best leverage our 1st party data and ensure best-in class digital testing opportunities through Adobe Audience Manager.
  • The role will need to be well versed on Celebrity’s guest segmentation strategy and plan accordingly to the marketing calendar to meet critical deadlines. The lead will have experience executing digital marketing strategies and technologies and stay abreast of emerging technologies and opportunities in the media landscape.
  • Works with brand data and analysis to ensure alignment to agency reporting, with eye on KPIs and results. Responsible for attending weekly status and reporting calls with media agency as well assuring accuracy on reporting data.
  • Assist in recommendations to media optimizations and media budget.
  • Performs other duties and projects as required.




  • Minimum of 7 years digital media experience with hands-on experience across paid digital
  • media including programmatic and publisher direct channels,
  • Excellent analytical and problem-solving skills; ability to troubleshoot.
  • Experience working with a media agency or in-house marketing team.
  • Capable of working successfully within a team as well as independently.
  • Able to establish and maintain effective relationships internally and externally.
  • Has demonstrated a strong attention to detail and accuracy in previous position(s).
  • Highly organized with demonstrated ability to manage continual change, be flexible, and deliver quality work under tight deadlines.
  • Displays a positive attitude and willingness to learn.
  • Hands on experience in paid media platforms working with DSPs, third party ad networks, social networks, Google AdWords/GDN, etc.
  • Experience in Adobe Analytics and/or Adobe Audience Manager. Additional knowledge or experience with DV360, iSpot, Nielsen, Google Analytics, Tableau, Tealium are a plus.
  • Experience supporting consumer brands especially travel, hospitality or luxury brands is a plus.
  • International experience a plus.
  • Bachelor's degree required, preferably in Marketing, Advertising or Business Administration


Physical Demands:

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations.  While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 – 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!


It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.


Nearest Major Market: Miami

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