Lead, Strategic Data & Analytics

The Strategic Data Analytics Lead is core to the Global Media and Customer Strategy department. They provide guidance on business performance, customer trends, and marketing opportunities that ultimately informs our overall media strategy and drives business performance. They will help build the foundations of the newly formed Strategic Analytics team by consolidating information from both external sources and sources across the RCG portfolio to develop powerful views and insights on a regular basis.

The ideal candidate is a collaborative self-starter who uses innovation and intuition to creatively answer burning business questions that in the end inform the design of our future product portfolio. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

1. Passionate about guest-centric analytics and the industry, deriving insights and telling guest’s stories to help find and connect with new and current customers. 

2. Apply findings from benchmarking, research, trend forecasting, performance, and feedback to assist in the development of near- and long-term marketing and business strategies.  

3. Apply findings from benchmarking, research, trend forecasting, performance, and feedback to assist in defining key business opportunities that drive profitability.  

4. They will work closely in supporting CRM, Media, Consumer Insights, and other teams across the Marketing organization to develop tools and insights that support and improve business performance.

5. Support ad-hoc analysis in a fast-paced environment across various types of data, databases, and desktop research. 

6. Build strong business acumen across commercial and operational arms of the company and connect these to communicate a simplified story. 

7. Develop and measure Key Performance Indicators for the Media and Customer Strategy team.

8. Identify and explore new data sources to enhance Celebrity’s ability to make data driven decisions.

9. Help develop or introduce new approaches to data-driven problem solving using advanced analytics methodologies.

10. Collaborate cross functionally to create and share new analyses, updates, and opportunities that enrich the organization’s knowledge.

11. Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management. 

QUALIFICATIONS: 

Four-year Bachelor's or equivalent required; a minimum of six years of related analytics experience and/or training.  

Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel.  Strong PC skills are required. 

KNOWLEDGE AND SKILLS: 

Complex Problem Solving: Ability to identify the root cause of complex problems, develop options and recommend solutions. 

Strategic Analytics: Data combined with critical thinking to identify strengths, weaknesses, and opportunities  

Business Acumen: Ability to understand key business drivers, connect analytics to organizational goals, and recommend actions that support strategic objectives.

Presentation: Strong aptitude to present complex data analyses into simple, concise, and engaging stories that bring insights to the forefront. 

Project Management: Collaborate with various teams to align and influence strategic decision-making process. 

Strong Attention to Detail: Meticulous in ensuring data and insights presented are accurate. 

Technical Skills: SQL, Power BI, Advanced Excel and PowerPoint required. Experience with Python or R and familiarity with advanced analytics approaches and/or machine learning models preferred.

FINANCIAL/QUANTITIVE RESPONSIBILITIES

Team will be responsible for some budgetary items, and will be responsible for supporting teams that develop business cases or decisions that exceed tens of millions of dollars.

INTERNAL/ EXTERNAL RELATIONSHIPS

Will need to foster relationships across Royal Caribbean Group, especially, but not limited to, Revenue Management, Hotel Operations, Onboard Revenue, Data Sciences, IT, and the Royal Caribbean brand.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations.  While performing job functions the employee is regularly required to sit, and stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information.  The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10-25 pounds. The employee is occasionally required to walk to the dock, ascend and descend the vessel.

WORKING CONDITIONS

Working in a corporate office environment and sometimes onboard the ships for work, as required. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. The environment includes work inside/outside the office.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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