Lead, Social Media Art Direction

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

This position will be working onsite from Miami. 

Position Summary: 

The Lead, Social Media Art Direction will be responsible for developing and implementing social media strategies, focusing on art direction, filming, and creating engaging content across platforms. This role requires expertise in social media management, content creation, video editing, and graphics, all aligned with our brand’s goals. 

Essential Duties and Responsibilities: 

Creative Leadership: 

• Lead the global social media creative strategy with a focus on art direction, filming, and content development, aligned with company goals and audience needs. 

• Collaborate with marketing, product, and consumer insights to understand audience personas, industry trends, and customer pain points to inform content creation. 

Content Development: 

• Oversee a team to develop and maintain a content capture calendar to ensure consistent and timely content delivery across various platforms. 

• Manage the creation of short-form stories and multi-media content for social media, ensuring high-quality visual and verbal alignment with brand standards. 

• Strategize, package, and present compelling narratives that resonate with our audience to build the brand. 

Team Management: 

• Supervise social designers, writers, editors, producers, and other collaborators to efficiently deliver a consistent stream of content. 

• Provide guidance on filming techniques, equipment usage, and content creation best practices. 

Performance Monitoring: 

• Track content performance metrics, analyze data, and provide insights to refine strategies and improve engagement. 

• Provide weekly reporting and status updates to supervisors and executives as needed. 

Collaboration and Innovation: 

• Partner with the Creative Director and Head of Social Media to ensure a unified visual and verbal social media presence. 

• Work with the PR and Content teams to build engaging content supporting PR and communication efforts. 

• Stay current with industry trends, emerging technologies, and content marketing best practices. 

Additional Responsibilities: 

• Establish an influential voice in shaping the growth of the Silversea brand. 

• Enable go-to-market team members to leverage content to engage prospective customers. 

• Other duties as required. 

Qualifications, Knowledge and Skills: 

Experience and Expertise: 

• 5+ years’ experience in content marketing and/or social media roles with a strong focus on creative direction. 

• Proven experience creating and directing multi-media content production for social media. 

• Comfortable crafting written, design, and video content. 

Technical Skills: 

• Experience shooting short-form social content on iPhone or DSLR camera, ensuring premium quality in lighting, sound, and camera angles. 

• Proficiency with Word, Excel, PowerPoint, and Adobe Creative Suite Products. 

• Organizational Skills: 

• Hyper-organized with the ability to manage resources, timelines, technology, and people to accomplish objectives. 

• Experience creating and managing detailed timelines. 

Communication and Leadership: 

• Strong critical decision-making and excellent communication skills. 

• Cross-functional leadership expertise in a fast-paced and complex environment. 

• Superior verbal communication skills. 

Personal Attributes: 

• Hold yourself to the highest standard of excellence in all aspects of work. 

• Positive approach to problem-solving through analytical thinking and operational efficacy. 

• Strong sense of ownership and accountability. 

• Self-starter with the ability to maintain poise when dealing with ambiguity. 

• Global outlook and understanding of consumer, product, brand, and competitive research. 

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

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