Lead, Product Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami. 

Position Summary: 

The Product Marketing Lead will manage the strategic development and execution of comprehensive product positioning, messaging, and content needs for Silversea’s product portfolio that will synthesize across all sales and marketing channels. This role will report to the Senior Product Marketing Manager ensuring key strategy, frameworks, and milestones are being developed and achieved.  In addition, this role will manage all marketing channels confirming that our positioning and messaging deliverables are up to our product standards, documenting launch results and status to leadership and stakeholders.

Essential Duties and Responsibilities: 

• Develop and implement product marketing strategy goals, objectives, positioning/messaging strategy, channel tactics and channel content needs.
• Partner with product strategy, product development, and stakeholder departments understanding the marketable opportunities and then devise a strategic, cross channel, multi-market plan and road map to achieve business goals.
• Manage the development of timing and approach for product marketing initiatives ensuring timely delivery against our key business needs and implementation of various product initiatives.
• Perform competitive analysis on a recurring basis.  Leverage these key insights within our product marketing strategy and frameworks.
• Possess highly collaborative, people-focused personality to ensure strong relationships with executives, team and channel leaders, and higher investment by channel teams to achieve shared goals.
• Collaborate with product strategy, consumer insights, product development and other stakeholder teams, early in the development process, to ensure advocacy for marketable features in new, developing products.
• Lead product marketing strategies and creative deliverables such as toolkits, consumer training materials, etc. to bring higher awareness and engagement from expanding and new audiences.
• Provide weekly reporting and status updates to supervisor.  Ongoing updates to leadership team and key stakeholders.

Qualifications, Knowledge and Skills: 

• 6+ years of experience in marketing and/or advertising (product marketing a must)
•  Strong experience in packaging a strong product messaging architecture founded in insight.
•  Strong understanding of consumer, product, brand, and competitive research.
•  Develop the planning and execution of comprehensive product marketing strategies for new and evolved communications and feature releases and enhancements.
• Translate complex features and capabilities into compelling customer-facing communications across channels and deliverables.
• Conduct and/or collaborate on research to identify key insights and actionable recommendations for product improvements, messaging and content optimization.
• Manage the creation of channel materials to support internal teams and promote our products externally.
•  Experience managing agencies and internal/external creative and communication vendors
•  Experience giving direction, coordinating workflow, and driving key decisions between marketing channels, internal stakeholders, and creative team/agencies.
• Experience launching new and revamped products into the marketplace detailed into all channels.
• Adept at documenting and accurately conveying feedback between creative groups.
• Well versed in channels including web, digital media, social media, out-of-home, email, print, public relations, and other mediums.
•  Strong critical decision-making and excellent communication skills.
•  Cross-functional expertise in a fast-paced and complex environment.
•  Self-starter with ability to maintain poise when dealing with ambiguity.
•  Demonstrated ability to proactively improve processes and procedures.
•  Experience creating and managing detailed timelines.
•  Highly organized, deadline driven and detail oriented.
•  Experience with print/digital/CGI assets.
•  Excellent oral communication skills and creative writing talent in English.
•  Superior verbal communication skills.
•  Proficiency with Word, Excel, PowerPoint.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. 

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