Lead, Crew Communication

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Corporate Communication team has an exciting career opportunity for a full time Lead Crew Communication reporting to the AVP, Corporate Communications.

This role will work onsite in Miami, Florida.

Position Summary

The Lead, Crew Communications guides internal communications strategy and tactics for our HR transformation, operations and employee experience efforts with our nearly 90,000 crew members working globally. This individual works closely with internal corporate and brand stakeholders and HR partners to develop messaging and internal campaigns that fuels passion and understanding with this population. The Lead’s skill set will include strong writing skills, creativity, the ability to translate corporate messaging to frontline employees, and the ability to integrate old and new communication methods needed to make campaigns successful, from intranet pages and digital signage to strategic storytelling and pulse surveys. Personal skills include the ability to advise and educate senior management, to work well solo and in teams, and to learn and adjust to keep our work fresh and relevant year after year.

Essential Duties and Responsibilities: 

• Develop and implement comprehensive communication plans that inform, engage, and motivate employees.
• Act as an editor for employee broadcast e-mails, executive videos, newsletters, information stations, intranet, and other targeted channels.
• Design and implement employee-facing messaging for The Group’s senior leaders and brand initiatives.
• Identify and implement the most appropriate mix of traditional and new media to influence positive perception among all crew members across brands and the organization.
• Work closely with internal company partners to communicate the shared vision of our purpose, values, HR strategies, successes, and proof points in a unified way.
• Measure the effectiveness of internal communications and channels on an ongoing basis and make recommendations to review and amend as appropriate.

CONTENT CREATION AND MANAGEMENT DUTIES

Overall

• Develop compelling messages and stories that inform, prepare, engage and solicit feedback as part of the employee experience and journey with us.
• Work with internal teams including design teams to develop communication assets to engage our teams (infographics, videos, one-pagers, etc.)

HR

• Provide communications guidance and development for HR operational strategies

• Partner with HR Culture and Employee Experience to provide direction, editorial and production support for brand newsletters
• Provide crisis and situational communications response and strategy

Executive

• Collaborate with corporate communications on messages for brand leaders to employees (i.e. newsletters, holiday messages, etc.).
• Partner with Corporate Communications and brand Public Relations to develop leader talking points, scripts, and video message support for corporate and brand leader messages to the crew.
• Work with HR to provide Shipboard Executive Committee teams with communication tools for effective communication to crew members on board and execute on communication strategies and tactics.

Digital

• Collaborate with multiple stakeholders, including product, digital, and marketing to create and/or support digital strategies connected to crew members.
• Manage existing and/or new online communication channels to ensure they reflect the latest information (MyRCL, digital signage, crew app, etc.).
• Liaise with shipboard financial teams and the MYPAYMENTVAULT third-party vendor to support end-to-end communication for crew payroll updates, security enhancements, and system launches. 

Qualifications, knowledge and skills: 

• Bachelor's degree in journalism, Communications or related field and/or relevant work experience with demonstrated capability in communications.
• Five to seven years of communications experience, most recently in an internal communications capacity, preferably for a global company.
• Passion for the power of effective communication to positively impact the employee experience
• Demonstrated experience working with digital platforms and enterprise solutions, including Acoustics, Salesforce CRM, and/or Appspace, with a proven ability to leverage these tools to optimize workflows, enhance user engagement, and support business objectives. 
• Previous experience as a communications leader, driving strategies that capture targeted audiences.
• Excellent oral and written communication skills; high level of attention to detail.
• Strong copy-editing and proofing skills are required and creativity.
• Proven ability to work well with leaders and employees of all levels in gathering, preparing and vetting materials.
• Skilled in working with internal communications apps and platforms (e.g. PowerPoint, Intranets, collaboration tools, social listening, blogs, video, photography, etc.).
• Project management experience.

Physical Demands

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 - 15 pounds. The visual requirement includes distant, close, and color vision, and the ability to adjust focus.

Work Environment

The environment includes work inside/outside the office, travel to other offices, as well as domestic, international, and shipboard travel. A high noise level is possible if visiting shipboard or offsite locations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.