Position Summary: 

The Commercial Programs Lead is an individual contributor project leader who converts strategy into execution across Commercial teams: Revenue Management, Trade/Agency Sales, Contact Center, eCommerce/Product, CRM & Lifecycle, Performance Marketing, Brand/Content, Partnerships,   ‑IT/Enterprise Technology, Data/Analytics, Finance, Legal/Compliance, and Onboard Revenue. The role stands up and runs the operating rhythm for commercial initiatives—tactical promotions, segment/market pushes, merchandising changes, lifecycle programs, pricing/yield experiments, partner activations, and technology rollouts—driving clarity, ownership, cadence, and results.

You will establish intake and prioritization, map decision ownership, orchestrate cross functional plans in Asana, publish ‑executive ready‑ updates, and land postmortems that make the next cycle better. Success looks like faster time‑ to‑ ‑market, fewer bottlenecks, clear capacity signals, and sustained lift in commercial metrics (e.g., conversion, NTR, load factor, APD/APCDs, retention) while raising the quality and consistency of how we plan, build, launch, and learn.

Essential Duties and Responsibilities: 

1) Portfolio Intake, Prioritization & Roadmap

• Build and maintain a rolling 12–18 month‑ portfolio of commercial initiatives with clear business cases, impact/effort scoring, dependencies, and accountable owners.
• Run intake and triage: standardize briefs, scope, and assumptions; surface trade‑offs and recommended sequencing for leadership decisions.
• Define decision owners vs. contributors (RACI) per initiative; eliminate ambiguity quickly and document decisions in a searchable system of record.

2) Program Delivery & Governance

• Own the weekly/quarterly operating cadence across partner teams, including Asana boards, milestone gates, RAID logs (Risks, Assumptions, Issues, Dependencies), and OKRs/KPIs.
• Drive cross functional‑ execution: align timelines, handoffs, and cutover plans; escalate with optioned solutions and clear decision asks.
• Publish concise, decision grade updates (‑one pagers‑/dashboards) to senior stakeholders.

3) Capacity, Bottlenecks & Visibility

• Create portfolio level visibility to understand what’s‑ in flight, who owns what, and where capacity is pinched.
• Monitor interlocks and resource constraints; recommend sequencing/staffing or scope adjustments to unblock delivery.
• Track benefits realization vs. baselines and maintain a living benefits ledger per initiative.

4) Process Establishment & Continuous Improvement

• Design lightweight, repeatable SOPs and playbooks for common initiative types (see below); keep them current and accessible in a shared knowledge base.
• Lead retrospectives/post‑mortems; turn findings into durable process changes (templates, checklists, working agreements).
• Raise the bar on artifact quality (narratives, visuals, data) so every deliverable is decision ready‑.

5) Analytics, Financials & Readouts

• Partner with Data/Finance to define measurement plans, targets, and readouts for each initiative; align on “what good looks like” upfront.
• Pressure test‑ assumptions; quantify scenario impacts and risks; track lift vs. plan after launch.
• Ensure instrumentation exists for accurate attribution and timely learning; maintain a simple benefits ledger.

6) Change, Enablement & Adoption

• Coordinate readiness with Contact Center, Trade/Agency, Field, and Onboard teams (FAQs, talk tracks‑, training, timelines, policy updates).
• Build enablement materials that connect “what we launched” to “how teams use it” to drive guest and revenue outcomes.
• Gather feedback loops from frontline and partner teams; incorporate into next iterations.

7) Tools, Documentation & AI Assisted‑ Productivity

• Serve as Asana owner for Commercial (workflows, templates, reporting hygiene); champion best practices for planning and execution.
• Establish a simple, organized knowledge base (Notion/Confluence/SharePoint) for briefs, SOPs, governance, and post‑mortems.
• Use productivity tooling (e.g., Miro for mapping, Smartsheet/Jira where appropriate, Power BI/Tableau/Looker for dashboards) to enhance clarity and speed.
• Apply AI responsibly to summarize meetings, draft briefs/status updates, generate starter SOPs/templates, identify duplicate work, and surface risk patterns—while adhering to brand security and governance guidelines.

Initiative Types You’ll Orchestrate (Examples)

• Tactical Revenue & Promotions: targeted fare/savings windows, Black Friday/Cyber events, added value‑ offers, segment/geo pushes, trade incentives.
• Merchandising & Packaging: bundling/unbundling, pre cruise ancillaries, value‑ prop tests, onboard revenue tie‑ ins‑.
• Pricing & Yield Experiments: elasticity tests, channel mix adjustments, minimum rate/length of‑ voyage rules, upsell/cross‑ sell‑ flows.
• Lifecycle/CRM & Loyalty: audience segmentation, triggered comms, win back/retention, ‑cross channel orchestration, loyalty benefits‑ and partnerships.
• Digital Product & eCommerce: site/content changes, booking flow enhancements, payment options, offer personalization, A/B tests.
• Contact Center Readiness: scripting, knowledge base updates, queue/routing impacts, incentive alignment.
• Trade/Agency Programs: co‑op marketing, tier benefits, portal changes, certification/enablement campaigns.
• Partnerships & Comarketing‑: credit card/airline/hotel partners, content swaps, joint offers and attribution.
• Data/Analytics & Instrumentation: metric definitions, tracking plans, experimentation frameworks, dashboards.
• Technology/IT Rollouts: CRM/CDP, marketing automation, CMS, personalization engines, consent/identity, integrations and cutover.
• Process & Policy Changes: intake/governance updates, publishing standards, compliance and legal review flows.

Qualifications, Knowledge and Skills: 

• 6–10 years in program/project management, commercial operations, or product/marketing operations delivering cross functional‑ work.
• Demonstrated success running portfolio cadence, intake/prioritization, and benefits tracking as an individual contributor.
• Commercial fluency (e.g., conversion, NTR, load factor, APD/APCDs, channel mix, lifecycle/CRM KPIs).
• Advanced Asana skills plus strong PowerPoint/Excel (or Google equivalents).
• Executive communication: distill complexity, frame decisions, secure alignment.
• Cruise/travel/hospitality or e‑commerce/loyalty experience.
• Comfort with experimentation/merchandising, CRM/lifecycle, and contact center readiness.
• Exposure to OKRs, Smartsheet/Jira/Monday, and knowledge‑base tools (Notion/Confluence/SharePoint); familiarity with BI (Power BI/Tableau/Looker).
• Experience applying AI to knowledge management and productivity within governance guardrails.