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Web Optimization Analyst

Position Summary:

Business Intelligence Team is embedded within the North America Marketing organization within Royal Caribbean International (RCI) and informs strategy development and decision-making through actionable data analytics, integration and insights.  The eCommerce Optimization Analyst role is focused developing reports, conducting analyses and creating recommendations to support our digital commerce teams with a focus on cruise search and web booking optimization. This role will maintain constant focus on performance and have a robust understanding of the data necessary to provide context and framing of insights and recommendations to enhance conversion rate and business performance.

 


Essential Duties and Responsibilities:

  • Partner with digital commerce web team(s) by performing ad hoc analyses and reports upon request to support initiatives.
  • Create & enhance recurring (e.g. daily, weekly, monthly) dashboards and reporting to help monitor performance against goals, uncover problems, and provide actionable insights and recommendations.
  • Leverage Adobe Analytics and other web analytics platforms (e.g. ContentSquare) to help inform short and long term data-driven strategies, reporting on visitor behavior, purchase patterns, and overall performance.
  • Timely reporting of website data on user behavior patterns, booking conversion funnel, cruise search, and product selection to support optimization efforts.
  • Validate that deliverables continue to deliver business value by working with stakeholders on an ongoing basis.
  • Create clean, effective, and impactful reports and presentations to communicate impact with a focus on actionable outcomes.
  • Perform other job-related functions as assigned.

Qualifications:

List the minimum level of education and experience required to perform the work at the entry level of the job.

  • Bachelor degree in a related discipline and/or equivalent, directly related experience required
  • At least 1-3years of proven experience with Adobe Analytics (preferred) or Google Analytics. Experience with Adobe Target, Audience Manager or Monetate a plus.
  • Proficient in Microsoft Office suite.
  • Proven excellent written and verbal communication skills.
  • Excellent analytical skills & outstanding attention to detail.

 


Knowledge and Skills:

List specific knowledge and skills necessary to perform this job related to the Essential Duties and Responsibilities identified above

  • Advanced understanding of web site and digital marketing program concepts and performance.
  • Strong understanding of Web Analytics KPIs
  • Knowledge of business and drivers of profitability, and how those relate to digital analytics.
  • Strong written and verbal communication skills with ability to effectively communicate and translate data-driven concepts to cross-discipline team members in a clear and easy to understand manner.
  • Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
  • Proactive problem-solving and critical thinking skills.

Preferences

  • eCommerce experience preferred
  • Travel Industry experience a plus
  • SQL/PLSQL experience a plus

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

 

All applicants who receive a conditional offer of employment will be required to comply with the Company’s mandatory COVID-19 Vaccination Policy. The Company’s COVID-19 Vaccination Policy requires all employees who work from the Company’s offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company’s human resources system on your first day of employment unless an accommodation has been granted.

 


Nearest Major Market: Miami

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