Analyst, Casino Database Marketing

This position is on – site in our Royal Caribbean Headquarters 1050

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Casino Operations has an exciting career opportunity for a full time Analyst, Casino Database Marketing reporting to the Lead, Casino Database Marketing.

Position Summary

This role is responsible for maximizing net revenue and margins from the casino database by promoting sailings to known casino guests and driving additional acquisition efforts. This role is also responsible for partnering with VIP Program operations and the Club Royale loyalty rewards program to increase inbound customer contact. This role owns the database marketing reinvestment strategy and analysis of Direct Mail and Email campaigns, and partners with Marketing, Consumer Outreach, and Revenue Management to drive aggressive growth in casino bookings at the most profitable margins possible. The success of this role will be measured by growth in bookings, Net Gaming Revenue, conversion and the marketable database. This role will report to Lead, Casino Database Marketing.

Essential Duties and Responsibilities:

• • Create casino database marketing campaigns, as well as analyzing the database for growth opportunities.
  • Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis.
  • Work on casino marketing testing program, including proposal of tests, analysis/reporting of tests, and ensuring learnings are incorporated into all casino channels.
  • Delivers consistent post-campaign/monthly reports with analysis and insights that will be implemented into casino tactics.
  • Collaborate with other members of the Casino Operations and Hotel Performance teams to ensure we are collecting, reporting and analyzing data in the most accurate way possible with consistency across teams and reports.
  • Serve as the liaison between internal Club Royale teams and Marketing to ensure proper development and delivery of casino collateral and loyalty initiatives.
  • Collaborate with Club Royale and Marketing teams to strategically increase automated touchpoints to improve guest experience and loyalty engagement.
  • Provide guidance for and support other Club Royale initiatives such as Instant Rewards, Partnership Certificate Events, Rep cross-marketing, Player Development marketing and more.
  • Partner with Shipboard Operations, IT, and Hotel Performance to constantly improve quantity and quality of casino database as well as accuracy of data transfer from ship to shore.
  • When appropriate, personally manage customer issues, escalations, and onboard responsibilities.
  • This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employee will be required to perform any other job-related duties assigned by their supervisor or management.

Financial Responsibilities

• Meet and exceed annual casino bookings/revenue/APD growth targets

Qualifications

• College degree required. 1 to 2 years database marketing required.

Knowledge and Skills:

• Education: BS/BA in Marketing, Business Analytics, Industrial Engineering or related field
• Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
• Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus
• Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as Alteryx, Toad (SQL), PowerBI, SAS and others
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Demonstrated leadership capabilities and effective verbal and written communication skills
• Ability to read, write and present extensive and complex procedures to executive level audience
• Ability to travel domestically and internationally and work flexible hours
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive and poised

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job with or without reasonable accommodations. The environment includes office location, and /or moving inside/outside the office. Responsibilities include traveling between numerous offices.  A high noise level is possible if visiting shipboard or offsite locations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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