Account Executive, Email Marketing International

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full time Email Marketing International Account Executive on the Marketing Team reporting to the International Casino and High Value Marketing Lead.

This position sits on-site in Miami, FL.

Position Summary:

The primary function of the Account Executive, Email Marketing International will be to code, QA, and deploy email campaigns within Exact Target SFMC, at the direction of the Lead, CRM. The role will be highly focused on ensuring an accurate and timely deployment by following the promotional calendar and working closely with external and internal agencies and stakeholders.

Essential Duties and Responsibilities:

• Develop and lead day-to-day execution of email marketing campaigns, including working with internal stakeholders and external vendors to develop assets.
• Build email segmentation criteria and targeted lists by performing SQL query pulls within SFMC.
• Manage the production, asset delivery, and QA process to ensure a timely/ accurate deployment. 
• Utilize Journey Builder to build and monitor transactional and triggered email programs. 
• Monitor EM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Propose and execute campaign test plans.
• Assist in improving email operations, campaign and database processes, and overall deliverability across domains.  
• Utilize Jira project management tool to keep track of day to day progress and ensure project timelines are met in a timely manner
• Perform documentation for all key projects, steps and stretegies

Qualifications, Knowledge and Skills:

• Bachelor’s degree (BA) in business or related fields from a four-year college or university or equivalent work experience is required.
• 3 to 4 years of Quality Assurance experience in Trade Support & Service.
• 2 to 3 years of experience in Email Marketing and/ or HTML coding experience.
• Must have the ability to work independently, manage multiple projects, and perform comfortably in a deadline-oriented work environment.
• Strong oral and written communication skills.
• Strong analytical and problem-solving skills.
• Excellent computer skills to include all Microsoft Office Suites.
• Able to communicate effectively with all levels in organization.
• Must have essential leadership skills.
• Must be able to adapt to shifting priorities and align activities to meet organizational goals.
• HTML and CSS coding knowledge is a must.
• Execution: excellent attention to detail and follow through.
• Project management: ability to manage multiple campaigns and cross-functional team members.
• Familiarity with metrics-based marketing.
• Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible.
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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