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Senior Account Executive, Trade Marketing

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

 

This position will work on-site in Miami, Florida.

 

POSITION SUMMARY:

 

Manage marketing programs for our internal Sales Organization and external Travel Partner Community. The Sales organization includes Field Sales, Inside Sales and National Accounts. The position is viewed in the department as the product marketing expert for all brand and product announcements. As the Senior Account Executive, this position serves as the Project Manager for all marketing development for the special events team as well as major brand activations through the sales lens. Coordinates with Sales, Marketing, Revenue Management, Product Development and Hotel Operations to manage the development of creative, communicate updates, and flow of projects. Responsible for ensuring accuracy and consistency of brand messaging in all sales channels, with the goal of generating leads, sales and brand awareness amongst the travel partner industry. 

 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

 

  1. Develops comprehensive, multidimensional marketing campaigns to drive maximum demand and sales, while ensuring the brand is represented appropriately through all Co-Op Marketing, inclusive of email, direct mail, advertisements, television/radio spots, or Out-Of-Home placements.  
  2. Develops Go to Market programs that complement major brand and product launches: ship launches, brand campaigns and brand/policy announcements.
  3. Retail Lead: Our promotional landscape consists of anywhere from 5-8 promotions per month. With the ever-changing environment, this role acts as the team lead to ensure all retail material is assigned to the appropriate team members, develops, and distributes to sales team in a timely manner.  Works with revenue and our commercial planning team to develop the strategy behind each retail campaign.
  4. Fully responsible for all print marketing materials, inclusive of brochures, selling guides and gatefolds. The role is responsible for the strategic and creative development, production, systematic loading, and the vendor relationships included. They then oversee the usage metrics, inventory status and approvals, as well budget optimization recommendations.
  5. Develops annual print and digital trade media calendar, and is responsible for negotiating rates, developing creative strategy, and trafficking all assets to our media partners in a timely manner. This includes trade advertisements, website takeovers, digital banners, newsletters, and unique digital activations to drive brand awareness and booking behavior.
  6. Responsible for all aspects of trade communication, inclusive but not limited to email marketing, website development, social media, advertisements, co-op efforts, and more.
  7. Special Projects lead: Serves as creative liaison for all major special event activations, inaugurals ship launches and brand activations.  Lead creative briefing with internal creative agency, own approval process of materials and provide all print ready files for execution onboard. 
  8. Ensures consistency and alignment of copy and imagery in all marketing programs across the sales organization as well as retail and online travel partner locations.
  9. Analyzes booking behavior and need product strategy to ultimately develop and execute sales incentives, and/or trade contests.
  10. Compile information and communication plans of the various Sales teams to provide up-to-date status of all sales activities and efforts to support a campaign.
  11. Responsible for upload, maintenance and creative direction on various websites our team content manages, including but not limited to Loyaltoyoualways.com, Salesforce and CruisingPower.com
  12. Act as team lead for any creative direction and strategic support and acts as the right hand to the manager of the team. 

 

 

FINANCIAL RESPONSIBILITIES

 

Assist Manager, Senior Manager and Director with budgeting as needed on a project basis.  Responsible for the trade media budget and ultimate split between print and digital approach.

 

 

QUALIFICATIONS:

 

  • BA/BS degree from an accredited college required, Sales, Advertising, Marketing or Business focus 
  • Three to five years experience in promotional/marketing programs. 
  • Proficiency in PC and Mac environments a must, including use of Microsoft Word, Excel and PowerPoint 
  • Excellent written and verbal communication skills are necessary
  • Experience in managing multiple tasks and projects at once
  • Strong customer service skills 
  • Cruise industry experiences and/or creative agency experience a plus
  • Knowledge of InDesign a plus

 

 

KNOWLEDGE AND SKILLS: 

 

  • Must be resourceful with a “yes, we’ll make it happen” attitude 
  • Ability to multitask in a fast-paced environment & adaptable to a constantly changing environment  
  • Ability to meet deadlines. 
  • Ability to solve practical problems & deal with a variety of variables in situations where only limited standardization exists.
  • Ability to use business and marketing knowledge to make decisions and get results
  • Ability to use multiple communication and interaction methods to collaborate effectively, obtain results and develop customer champions
  • Skilled in identifying commons needs across business areas, providing viable resolutions, and customer service  
  • Proficiency in communicating ideas, marketing and promoting concepts 

 

 

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

 

All applicants who receive a conditional offer of employment will be required to comply with the Company’s mandatory COVID-19 Vaccination Policy. The Company’s COVID-19 Vaccination Policy requires all employees who work from the Company’s offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company’s human resources system on your first day of employment unless an accommodation has been granted.


Nearest Major Market: Miami

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