CRM Back End Email Developer

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s International Marketing team has an exciting career opportunity for a full-time Salesforce backend email developer reporting to the Manager, E-commerce Experience.

This position will work on-site in Royal Caribbean’s Mexico office from Monday to Thursday. Friday is a remote work-from-home day.

Position Summary:

As a CRM Back End Email Developer, you will be a key player in our Royal Caribbean International team, focusing on creating and executing personalized, high-quality email campaigns. Your role will encompass the development, implementation, and optimization of automations, journey builder email templates and API integrations. You will work closely with the program owner, developers, marketers, and other stakeholders to deliver engaging email experiences that drive customer engagement and conversion. 

Additionally, you will be responsible for ensuring technical accuracy and cross-platform compatibility. Your expertise in SQL, AMP Script, HTML, CSS, and Server-Side JavaScript (SSJS) will be critical in personalizing communications and enhancing our email marketing efforts.  The ideal candidate will have a strong technical background, a deep understanding of marketing automation, and the ability to work collaboratively within a multi-disciplinary team.

Essential Duties and Responsibilities:

• Design, develop, and deploy custom solutions within Salesforce Marketing Cloud.

• Implement and manage API integrations to connect Salesforce Marketing Cloud with other systems.

• Develop and maintain custom scripts using AMPscript, SSJS, and SQL to enhance marketing automation capabilities.

• Utilize data from Salesforce and other integrated systems to personalize and target communications.

• Stay updated with the latest trends and best practices in email marketing, back-end development, and Salesforce Marketing Cloud.

• Ensure compliance with industry standards and data protection regulations, such as GDPR and CAN-SPAM.

• Participate in code reviews

• Provide ongoing support and troubleshooting for Salesforce Marketing Cloud implementations.

• Perform regular system maintenance and updates to ensure optimal performance.

• Document technical processes, configurations, and changes.

• Work closely with cross-functional teams including marketing, sales, and IT to gather requirements and deliver solutions.

• Strong understanding of Salesforce Marketing Cloud architecture and data models.

• Experience with Journey Builder, Email Studio and Automation Studio.

Qualifications:

• Minimum 3 years of proven experience as a Back-End Developer within Salesforce Marketing Cloud.

• Ability to work independently and as part of a team in a fast-paced environment.

• Excellent communication skills to effectively collaborate with team members and stakeholders.

• Attention to detail and a commitment to delivering high-quality work.

• Salesforce Marketing Cloud certifications and advanced experience with SQL and API integrations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

#LI-EZ1