Marketing Campaigns Manager

Silversea Cruises, a leader in luxury cruise experiences, is seeking a dedicated and innovative Campaign Marketing Manager Trade to join our team in Australia/New Zealand. This role is critical in driving trade marketing initiatives and campaigns, focusing on enhancing our brand presence and driving bookings through our valued trade partners.

Key Responsibilities:

- Campaign Strategy and Execution: Develop, implement, and manage comprehensive trade marketing campaigns tailored to the Australia/New Zealand market, ensuring alignment with global brand strategies with our National Key Account Manager and Director of Marketing.

- Trade Partner Relations: Cultivate and maintain strong relationships with trade partners, including travel agents, wholesalers, and tour operators, to enhance collaboration and drive joint marketing initiatives alongside our Sales Team and Marketing Director.

- Market Research and Insights: Conduct market research to identify trends, opportunities, and competitive landscape, using insights to inform and optimize campaign strategies.

- Content Development: Collaborate with the creative team to produce high-quality marketing materials, including brochures, email campaigns, social media content, and digital advertisements, tailored to trade partners.

- Budget Management:  Oversee the trade marketing budget, ensuring efficient allocation of resources and a strong return on investment (ROI) for all campaigns.

- Performance Analysis: Monitor, analyse, and report on the effectiveness of trade marketing initiatives, using key performance indicators (KPIs) to drive continuous improvement and optimize future campaigns.

- Sales Alignment: Work closely with the sales team to ensure marketing strategies align with sales goals and provide targeted support for their initiatives.

- Training and Support: Develop and deliver training programs and materials in conjunction with our Global Trade Marketing Team to educate trade partners on Silversea’s offerings, new products, and marketing initiatives.

- Event Coordination: Plan and execute trade events, webinars, and roadshows to engage and educate trade partners, showcasing Silversea’s unique selling points and luxury experiences.

Qualifications:

- Education: Bachelor’s degree in marketing, Business, or a related field preferred.

- Experience:  Minimum of 5 years of experience in trade marketing, preferably within the travel, cruise or tourism industry.

- Skills:

  - Strong project management and organizational skills.

  - Excellent written and verbal communication abilities.

  - Proficiency in digital marketing tools and platforms.

  - Analytical skills with the ability to interpret data and derive actionable insights.

  - Proven track record of building and maintaining strong relationships with stakeholders.

- Attributes:

  - Creative thinker with a strategic and innovative mindset.

  - Self-motivated, proactive, and capable of working independently.

  - Adaptable and able to thrive in a dynamic, fast-paced environment.

 Benefits:

- Competitive salary and performance-based bonuses.

- Opportunities for professional development and career advancement.

- Travel discounts and exclusive perks.